The Firm: Powell Gilbert’s new enterprise, made up of five ex-Bristows “heavy hitters” and five associates, “is set to make an impact in the marketplace:” the partners are already well-established names in the industry and aim to cover all areas of IP. On the brands and soft IP side, it has been involved in representing Sony on passing off matters and acting for other well-known brands. On the patent side it has been acting for Monsanto v Cargill to prevent the unlicensed importation of GM soyameal into Europe; at the time of writing it was also due to appear in the High Court in Aerotel v Wavecrest Group concerning a business method patent. Simon Ayrton covers litigation in both the patent and trade mark areas and has vast experience advising a wide range of clients, from the pharmaceutical sector through to the fashion, entertainment and publishing areas. Penny Gilbert is a dominant force in the biopharma sector. Recognised for her “brilliance in all things technical,” she is involved in a lot of high-profile patent litigation. Another patent specialist - as well as a solicitor advocate - is Tim Powell, who deals with multi-jurisdictional litigation across borders as well as in the UK. With a background in life sciences and diverse international experience, Alex Wilson is active in IP resolution and contract disputes.