Consumer goods

From washing powder to high-end watches, protecting the value and image of a brand is integral to commercial success. Our expertise in the field of consumer goods includes advising on food and drink products, household items (such as washing powders, cosmetics, razor blades, shampoos, toothbrushes and batteries), fashion and luxury goods (such as watches, perfume and clothing).

Seeking urgent injunctive relief is often essential in such disputes, and we have been involved in numerous interim injunction applications, applications for search orders and asset freezing orders. Our team also has particular strength in matters involving parallel trade, counterfeit and lookalike issues, and non-traditional trade marks.

Our experience includes advising a leading global consumer products company – boasting a portfolio of brands with many of the world’s best known household names – on a range of issues related to counterfeit, parallel trade and lookalike disputes. In addition, we have represented an internationally renowned university to secure its rights in relation to the use of its name on merchandise, as well as advising furniture designers on – and challenging – legislation regarding the protection of their designs.

Key cases

  • Unilever v Colgate (soap packaging)

  • Gillette v Corsair (trade mark infringement and passing off – body sprays) 

  • Banier v News Group Newspapers (copyright - photographs)

  • Procter & Gamble v Awan Marketing (trade marks, Community registered design, copyright, passing off, breach of contract - perfumes)

  • Procter & Gamble v Per-Scent (trade marks - perfumes)

  • R (on the application of Vitra, Cassina and Knoll) v Secretary of State for Business Innovation and Skills