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Simon Ayrton

Simon Ayrton - Partner

 

Often drawing on his technical background, he has broad expertise advising clients in the pharmaceutical, agrochemical, bulk chemical, information technology, entertainment, FMCG, publishing, confectionery, fashion and luxury goods sectors.

He handles cases in the UK Courts, UK Patent and Trade Mark Office, EPO and at OHIM, and is regularly involved in the co-ordination of proceedings with parallel actions elsewhere in the world.

In addition to heavyweight technical litigation, he has acted in a range of high profile anti-counterfeiting, parallel import and repackaging matters, which have included applications for interim injunctions, asset freezing orders and search orders. Simon has also been appointed by the Court to supervise the execution of search orders by other firms of solicitors.

Simon was a partner at Bristows prior to founding Powell Gilbert in 2007. He frequently lectures on IP law and has been a tutor on the Bristol University Diploma in Intellectual Property Law and Practice since 2000. Simon is also a member of the AIPPI, PTMG and INTA.

A strategically impressive IP litigation specialist.
Legal 500

A ‘considered, cautious’ lawyer, clients say that if you want ‘an answer you know will have been thought about a great deal’, often with a creative spin, he’s your man. His practice and knowledge are broad.
Chambers & Partner

 

Contact details
DDI +44 (0)20 3170 8420
E simon.ayrton@powellgilbert.com

Qualifications
1993 Solicitor
2006 Solicitor Advocate

Education
MA (Natural Sciences), Cambridge University
Diploma in Intellectual Property Law and Practice, Bristol University

Cases include
Research Corporation’s Patent (licence of right under an SPC)
IBM v Phoenix (trade mark infringement and passing off)
Rambus v Micron and Hynix (patents - memory chip technology)
Sony Computer Entertainment v Ball (copy protection circumvention devices)
Pharmacia v Merck (patents - COX 2 inhibitors)
Duracell v Round Imports (trade mark infringement)
• Allergan v Pharmacia (patents – latanoprost)
Gillette v Corsair (trade mark infringement and passing off)
Unilever v Colgate (patents – soap packaging)
Aerotel v Telco (patentability of business methods – telecommunications)

 
It's the thought that counts.